Sponsorship guide
Sponsorship Programs
Sponsorship can support a clearly identified Rebuild Detroit page, resource, event, neighborhood, or program when the relationship is useful to the audience and visibly disclosed. Every proposal must define what is sponsored, what the sponsor receives, and what the relationship does not imply.
Platform inventory
Rebuild Detroit sponsorship sales hub
Connect each sponsor to a defined property, active catalog product, ledger record, and disclosed deliverable.Published records
Current Rebuild Detroit inventory
Private submissions never appear here. Only approved, published records are rendered.No approved records are currently published in this inventory. Use the first-party submission or inquiry path; nothing private is displayed.
First-party inquiry
Request inventory review
This creates a private review record. It does not reserve inventory, approve membership, or charge a payment method.01
Define the sponsored property and purpose
Identify the exact Rebuild Detroit route, audience, resource, or initiative and the reason the sponsor is relevant. Describe the proposed term, placement, destination, message, and action. A request for broad exposure without a defined property or deliverable is not ready for inventory or pricing review.
Sponsorship does not transfer editorial control, ownership of a neighborhood or category, government affiliation, or exclusive service rights. Any exclusivity must be expressly offered and documented in the approved product or written order. An inquiry or prior sponsorship does not reserve future inventory.
02
Disclose the financial relationship clearly
Paid placement must be labeled where users encounter it. The label and presentation should allow a reasonable visitor to distinguish sponsor content from independent editorial or directory information. Payment does not change verification standards and cannot purchase a verification result or favorable editorial statement.
The sponsor must support every advertising claim and hold the necessary rights to names, marks, images, testimonials, and destination content. Rebuild Detroit may require edits or decline creative that is inaccurate, unsafe, misleading, unauthorized, expired, or inconsistent with the audience and governing platform policies.
03
Use current product and order terms
Availability, amount, billing, renewal, cancellation, placement, duration, creative limits, start conditions, and reporting must come from the active product workflow or an approved written order. This guide intentionally avoids a static amount because the connected Stripe-backed checkout is the current source for an online purchase.
Before payment, confirm the advertiser, sponsored property, destination, term, deliverables, disclosure, and account responsible for the purchase. Keep the transaction record. A payment event should not be described as a live placement until the agreed activation conditions are satisfied and the placement can be verified.
04
Measure the deliverable honestly
Use the measurements actually supported by the product. Activation, eligible impressions, clicks, inquiries, qualified leads, sales, and revenue are different states. Reports should not convert one into another. If a metric or data source is not part of the product, it should not be promised in sales copy.
Rebuild Detroit does not guarantee audience volume, rank, traffic, leads, conversions, sales, revenue, exclusivity, or return. Sponsors remain responsible for their offers, destinations, privacy practices, and follow-up. Community relationships that are not paid sponsorships use the separate Community Partners review path.
Primary sources
