There is a list on your desk in Metro Detroit: past clients due for a follow-up, people who asked about a appointment and went quiet, referrals you meant to call. Every week you mean to get to it, and every week the work in front of you wins.
With appointment setting in place, trained callers work that list for you. They call and text in your name, use a script you approved, answer the common questions and put the appointments that make sense straight onto your calendar.
Your calendar starts filling with people who already know you. You show up to appointments with notes in hand, the list gets shorter every week, and the hours you used to feel guilty about go back to the work.