It is a busy afternoon in Metro Detroit and your office gets a call from someone who is more comfortable in Spanish or Arabic. Your team tries their best, the caller apologizes for their English, and after an awkward minute they thank you and hang up.
With bilingual answering, that call goes differently. A receptionist who speaks the caller's language picks up, answers the questions, books the job and writes the summary in English for your team.
Families who have been in Metro Detroit for generations and families who just arrived both feel at home calling you. Word travels fast in close communities, and your name starts traveling with it.