You are showing a new hire around and pull up your website so they can learn how you describe the business. Reading it out loud at your desk in Metro Detroit, you wince. It is stiff, vague and full of phrases you have never said to a living person.
A copywriter fixes that by listening first. We interview you and your team, read your reviews to hear how your customers describe you, and rewrite your pages, ads and emails so they sound like the best version of how you already talk.
Now your site sounds like you on a good day. Visitors know right away what you do, who it is for and what to do next, your ads say something worth stopping for, and new hires finally have words to borrow when someone asks what makes you different.