It is a busy Saturday in Livingston County and you are standing off to the side where nobody notices you. You watch a customer ask a simple question and get a flat, rushed answer from someone on your team who is clearly having a long day.
Customer service training gives the whole team the same picture of how a customer should feel at every step. They practice greetings, listening, owning a problem and turning a complaint around, using situations from your business instead of a stock video.
The next Saturday you watch the same person handle a frustrated customer with patience and a fix, and that person leaves smiling. To your team it stops feeling like a training program and starts feeling like how things are done here.