You look at a map of last year's customers in Richmond and see the clusters: the same few neighborhoods, the same kinds of homes. Around each cluster sit streets full of people just like them who have never heard your name.
Direct mail puts a well designed card or door hanger in exactly those hands. We pick the routes or build a list around the homes that match your best customers, write and design the piece, handle printing and postage, and give each drop its own phone number and web link.
A few weeks later you know what each drop did. Calls trace back to specific routes, the streets that respond get mailed again, and your name becomes familiar in the neighborhoods that already like what you do.