It is the second week of February in Farmington and the calendar has holes in it. Somewhere in your software sits a list of everyone you have ever served, and the last time any of them heard from you was the day you finished their work.
With email and text marketing in place, that list becomes the first place you go. We clean it, sort it by what each person bought and when, and send messages people are glad to get: a reminder when something is due, a seasonal heads up, a thank you that asks for a review.
Slow weeks still happen, but now you can do something about them in an afternoon. A well timed send to the right group fills the gaps, repeat customers book without being chased, and referrals start arriving from people who remembered your name.