It is the month your best person gives notice in Metro Detroit. You post the job, a great candidate applies, and before the interview they search your name. They find reviews from customers and an old job ad, but nothing about the team, the training or why anyone stays. They take the other offer.
Employer branding tells the story your team already lives. We build a careers page with real photos and real people, write job posts that sound like you, clean up your company pages on Indeed and Glassdoor and share the moments that show what working with you is like.
The next round of hiring feels different. Candidates show up having read about your team, some apply because a friend shared a post, and the people you hire already know why they want to be there.