It is the end of the quarter in Metro Detroit and you open the unsold estimates report. It is long. Some of those homeowners wanted the work, a few had a question nobody answered, and most simply never heard from you again after the tech pulled out of the driveway.
Estimate follow-up gives every open estimate a plan. A thank-you text goes out the same day with the options attached, a call follows a few days later to answer questions, and a polite sequence keeps going until the homeowner books, picks another option or tells you no.
The report gets shorter and more honest. You learn why people do not buy, your techs spend less time chasing, and work you already paid to quote turns into jobs on the board.