Fractional leadership Every business Metro Detroit
You pay for marketing every month and still cannot say which part of it makes the phone ring.
A senior marketing lead for businesses: one plan, one budget, every vendor managed and every lead traced to where it came from.
81,993
Businesses in metro detroit
Listings a customer can find here
71%
With no website
58,005 with nothing for Google to rank
1,431,637
Google reviews held
Across every one of them here
In Metro Detroit
Renaissance Center, Detroit
Metro Detroit
It is the first week of the month in Metro Detroit and the invoices land at once: the ad agency, the website person and the person who posts on social. Each report says things are going well, and none of them tells you how many customers came from the money.
A fractional CMO sits on your side of the table. They set one plan, one budget and one scoreboard, tie every lead back to its source, and hold each vendor to the numbers that matter to you.
Marketing stops being a pile of bills. You know what each channel brings, you cut what does not work without guilt, and you put more behind what fills your calendar with the jobs you want.
Tap the ones that sound like your week.
71% of Metro Detroit businesses have no website, so a business with real pages for each town starts ahead of 58,005 competitors.
Put in what a full-time hire would cost you and how much of their time you really need.
The boxes start on example numbers. Change them to yours.
The share of a full-time year you use
19%
Days a month over about 21 working days. A fractional fee is quoted on that share of the work, not a full salary.
Fix this in Metro DetroitWe gather every marketing bill, account and report, and line them up against the jobs you actually booked.
We write a seasonal plan with a budget, targets and the offers that suit your customers.
We make sure every call, form and booking is tagged to its source so the numbers are honest.
Each month we review results with you and your vendors, move money to what works and cut what does not.
What we report every month: Cost per lead and per booked job by channel, Lead volume against plan, Booking rate from leads, and Revenue traced to marketing.
A fractional CMO owns your marketing strategy part time. They decide where the budget goes, set the message, manage the agencies and freelancers, and report results in terms you care about, like booked jobs and revenue. They do not replace your vendors. They make your vendors accountable.
Cost depends on how many channels and vendors are in play, how much hands-on work you want versus pure direction, and whether tracking needs to be built from scratch. A business with one location and a couple of vendors needs less time than a brand with several locations. Once we understand the setup, the role is priced as one flat monthly fee.
An agency sells and runs specific services, so its advice tends to point toward what it sells. A fractional CMO has no channel to push. The best setups use both: the CMO sets direction and the budget, and the agency executes against targets the CMO tracks.
A good plan starts with the customers you want, the jobs with the best margin and the months you need to fill. In Michigan, weather and the school calendar move demand more than most owners expect, so the plan shifts budget ahead of the busy and slow stretches instead of reacting to them.
Ask how they measure success, and listen for booked jobs and revenue, not impressions or likes. Look for someone who has managed real budgets in businesses like yours and who is comfortable telling a vendor no. Their monthly report should be something a busy owner can read in one sitting.
Cheapest on paper, but marketing gets your leftover hours and vendors know nobody is checking.
Full attention, but a senior salary for a budget that may not be large enough to justify it.
A senior marketing lead part time who owns the plan, the budget and the vendors, and reports in booked jobs.
Who you are dealing with
Before Rebuild Detroit, Tevin Jackson helped scale more than 100 home service brands with marketing, sales and operations. Business Services is that playbook, run for Metro Detroit businesses with the local numbers on this page, by the team behind the Rebuild Detroit directory.
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