It is the month the refinance calls stop in Livingston County. Your pipeline used to fill itself when rates dropped, and now you are scrolling your phone for agents you have not talked to in a year, hoping one of them has a buyer.
Loan officer coaching shifts you to a business built on relationships. You pick a short list of agents to partner with, learn how to add value for them beyond rate sheets and set a weekly routine of meetings, past client calls and pre-approval follow up.
Purchase jobs start coming from people who know you. A handful of agents trust you with their buyers, past customers hear from you when it matters and your income stops depending on what rates did this week.