Real estate business services Every business Metro Detroit
Rates move, your phone goes quiet, and the agents who used to send you buyers are trying someone new.
Marketing for businesses that keeps past customers close, grows realtor partners and brings in new buyers, with compliance built in.
81,653
Businesses in metro detroit
Listings a customer can find here
7
Residents for each one
Census population over the businesses here
1,926,157
Homes here
Census housing units
In Metro Detroit
Renaissance Center, Detroit
Metro Detroit
It is a slow month in Metro Detroit and your pipeline is thin. Rates moved, a couple of your realtor partners started sending customers to another lender, and your past borrowers have not heard from you since their closing. You know you need marketing, but every idea has to clear compliance first.
With loan officer marketing set up for you, your past customers hear from you about rates and refinance chances, your realtor partners get co-marketing that helps them win listings and buyers, and first time buyers find your education content. Every piece goes through your compliance review before it goes out.
Your phone gets busier and steadier. Agents see you as a partner who helps them grow, past customers come back and refer friends and your pipeline does not drop every time rates move.
Tap the ones that sound like your week.
600,395 licensed businesses work Metro Detroit. The ones who stand out run a real business behind the license.
Your ad spend and lead count tell the real story. Change the example numbers to yours.
The boxes start on example numbers. Change them to yours.
Cost per booked job
$250
Spend divided by the leads you book (leads times your booking share).
Fix this in Metro DetroitWe review your loan types, partners, past customers and compliance rules.
We plan content, partner marketing, database outreach and lead campaigns.
We create everything in your voice and send it through your compliance review.
Each month we report on leads, partners and applications and adjust the plan.
What we report every month: Applications by source, Realtor partner referrals, Past client and refinance conversations, and Content and campaign reach.
Loan officer marketing should keep you in front of three groups: past customers, realtor partners and new buyers. Each needs a different message. Past customers need rate and equity updates, partners need help winning business and new buyers need clear education.
Agents send business to lenders who help them win. Co-marketing like open house flyers, buyer workshops, listing videos with financing options and joint social posts helps both of you. It must follow RESPA rules on who pays for what, which we work through with your compliance team.
Cost depends on how many channels you use, content and video volume, ad spend, partner marketing and database size. Ad spend and printing are separate. We quote a fixed monthly fee after a short call.
Mortgage marketing must follow federal and state advertising rules, disclosures and your company's policies. We build a review step into every campaign and work with your compliance team. We are not a lender or law firm and do not give legal advice.
First time buyers want clear, honest answers about how much they need, what they can afford and how the process works. Short videos, guides and workshops on local programs and grants build trust long before they apply.
Helpful, but generic and built for the whole company, not your market or partners.
Personal, but it stops when you are busy and every piece waits on compliance.
A plan for past customers, partners and new buyers, produced in your voice with compliance review built in.
Who you are dealing with
Before Rebuild Detroit, Tevin Jackson helped scale more than 100 home service brands with marketing, sales and operations. Business Services is that playbook, run for Metro Detroit businesses with the local numbers on this page, by the team behind the Rebuild Detroit directory.
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