A facility manager at a desk in Metro Detroit opens the work computer, types a search into the browser it came with, and gets Bing results. Same for the retiree on the family laptop and the office manager whose company locks down every setting. Your Google ads never reach any of them.
Microsoft Ads brings your best Google campaigns over, then tunes them for the people who actually search there. We import and clean up your campaigns, adjust bids for Bing's audience, set up tracking and add Microsoft's audience options where they help.
Your ads now cover searchers you were missing, often with less competition for the same terms. The campaigns run alongside your Google account and report the same way, so you see every booked order side by side.