It is Friday night in Wayne County and the counter is buried. A row of tablets chirps from different delivery apps, one ticket printed twice, a driver is waiting on an order that never came through, and a regular who lives down the street is ordering through an app that charges you for the privilege.
With direct ordering on your site and Google listing, that regular orders from you, pays you and picks up at the window you set. The apps still bring new guests, but they feed into one system, one printer and one menu you change in one place.
Month end looks different. More of your regulars order direct, your menu matches everywhere, and the kitchen works from one clean ticket flow instead of a noisy pile.