It is a slow Wednesday in March in Livingston County. A couple of your techs are restocking trucks that are already stocked, the board has gaps, and the ad invoices still came due on the first like nothing happened.
With pay per booking, you stop paying for the chance of work. People in your towns who asked for the jobs you take pick a time on your calendar and confirm it. You get the address, the problem and the details, and you pay for the booking, not the click.
The board fills on your terms. You set the towns, the job types and how many you want, slow weeks get a boost, and your marketing bill finally lines up with work on the schedule.