It was your busiest year yet in Metro Detroit. More deals, more people, a full calendar, and yet when the year closed you took home less than the year before and could not explain where it went.
A profit plan starts by splitting the business into its parts: margin on each service, what overhead really costs per deal, which clients are worth the most and where prices have not kept up. Then it sets a target profit and works backward to the price, volume and costs that get you there.
The next year looks different on purpose. Some prices go up, a few services get fixed or dropped, overhead gets trimmed where it was quietly growing and profit gets set aside every month instead of hoped for at year end.