Reputation and brand Roofers Metro Detroit
You do great work, and one bad afternoon from last summer is still the first thing strangers read about you.
Steady reviews from real customers, thoughtful replies and full monitoring, so roofers look as good online as they are in person.
4.6
Average google rating
Over the 775 with reviews
22
Median reviews
Half of those with reviews have fewer
58%
With no google reviews
1,060 a customer cannot judge
In Metro Detroit
Renaissance Center, Detroit
Metro Detroit
It is a slow week in February in Metro Detroit, and you finally search your own business name. Above your listing sits a one-star review from last summer with no reply, and below it are a handful of glowing ones from years ago. Nothing recent, nothing answered.
Reputation management puts a steady system behind the work you already do well. Every finished job gets a polite review request, every review gets an answer in your voice, and every site where customers talk about you gets watched, so nothing sits unattended again.
By spring, the story people read matches the business you run. Fresh reviews mention your team by name, the hard review has a calm reply that new customers respect, and you see all of it in one monthly report.
Tap the ones that sound like your week.
Metro Detroit roofers hold a median of 22 Google reviews. A steady review ask on every job is how one of them pulls ahead.
The names a customer compares you with, by Google review count.
The most reviewed roofer in Metro Detroit holds 6045 Google reviews (from the Rebuild Detroit index).
The boxes start on example numbers. Change them to yours.
Months to catch up
502
The gap divided by the reviews you add each month (the leader standing still).
Fix this in Metro DetroitWe hook into your software or invoices so every finished job triggers a request.
A friendly text the same day, while the experience is still on their mind.
Thank-you notes for the good ones and careful replies to the hard ones.
Monthly trends and the themes customers mention, good and bad.
What we report every month: New reviews a month, Average rating, Reply rate and speed, and Themes mentioned in reviews.
It is three jobs done steadily: getting more honest reviews, answering every one and watching everywhere people talk about you. Most owners do one of these in bursts and forget the rest. A system keeps all three going whether you are busy or not.
Price depends on how many locations you have, how many review sites matter in your industry, how many reviews need replies and whether requests connect to your software automatically. A single location on Google is a smaller job than several locations across many sites. After a short call, you get one fixed monthly fee that covers all of it.
People scan the dates. A strong rating with nothing new for months looks like a business that slowed down or changed hands. A steady trickle of fresh reviews tells new customers you are busy and still doing good work.
Reviews that break the platform's rules, like fake reviews, spam, hate speech or reviews from people who were never customers, can be flagged for removal. Honest bad reviews stay. The answer to those is a calm, specific reply and plenty of good reviews after it.
Review count, rating, recency and replies are part of how Google ranks local businesses in the map results. They also shape whether someone clicks once they see you. Strong reviews help you show up and help you get chosen.
Personal and honest, but requests and replies slip the moment the calendar fills up.
Sends requests automatically, but someone still has to write replies, watch other sites and read the trends.
Requests, replies and monitoring run for you, in your voice, with a monthly report on what people say.
Who you are dealing with
Before Rebuild Detroit, Tevin Jackson helped scale more than 100 home service brands with marketing, sales and operations. Business Services is that playbook, run for Metro Detroit roofers with the local numbers on this page, by the team behind the Rebuild Detroit directory.
7 questions
