You are in your office in Waterford after hours, playing back a call. A customer asked what it costs, your newest person gave a number with no context, and the caller said they would think about it. You know they will not, and you know it was not your new hire's fault, because nobody taught them better.
Sales training starts with listening. We score real calls and sit in on real conversations, then build a simple process for your team: how to open, ask good questions, explain options and value, handle the price question and ask for the job. Then we practice it until it feels natural.
The good habits spread across the team. Calls sound more confident, customers hear options instead of a bare price, and the person who used to freeze on price now walks people through it calmly.