It is late September in Metro Detroit, still warm, and the schedule is starting to thin. You know the first hard freeze will bring a rush of no heat calls, and you know the slow weeks before it are when the campaign should already be running, but there is never time to set it up.
Seasonal campaigns get built months ahead, around how Michigan weather actually moves your work. We plan the pushes for tune ups, storm season, freeze and thaw, spring roofs and summer cooling, then line up the emails, texts, ads, mailers and offers so they launch on their own as the season turns.
The slow weeks get filled with maintenance jobs you booked on purpose, and when the rush hits, your existing customers already have you on the calendar. You stop reacting to the weather and start planning around it.