You are at a chamber breakfast in Macomb County, and someone you would love to work with says they checked out your website. They say it kindly, the way people talk about an old car. You know the pages still list a service you dropped and a phone number nobody answers.
A redesign starts from what already works: the pages Google trusts, the reviews you earned, the words customers use when they call. We keep those, rebuild the rest around how people hire a dumpster rental company now, and move everything over without dropping the rankings you have.
The next time someone mentions your site, it is because it made the choice easy. Your team sends the link without a disclaimer, and the site finally matches the business you run today.